What should I look for in a franchise broker?

Clear communication, real industry knowledge, candidate matching based on fit rather than fees, transparency about how they are paid, support that lasts through signing, and a track record of placements that are still thriving. Score them against each area instead of relying on a sales pitch.

How do I know if a franchise broker is doing a good job?

Look at measurable signals: the quality (not just quantity) of leads, how often introductions become real opportunities, how long deals take, and whether past placements are still operating and satisfied. Review these regularly so you can address problems early.

Does a franchise broker replace a lawyer?

No. A broker matches franchisors and franchisees; they do not provide legal or financial due diligence. The binding terms are in the FDD and franchise agreement, which should be read carefully and reviewed by counsel before you sign — regardless of how good the broker is. A broker can open the door, but the decision rests on documents only you and your attorney should sign off on. Reidel Law Firm reviews FDDs and franchise agreements for franchisors and franchisees on flat-fee terms, with direct attorney access. Talk to a franchise attorney.

FRANCHISE LAW

How to Evaluate a Franchise Broker's Performance

Schuyler 'Rocky' Reidel July 13, 2023 4 min read