FRANCHISE LAW

Updating Your Franchise Agreement for Technology

Update your franchise agreement for technology by addressing four things directly: who owns customer data, how online and delivery sales affect territory, what software you can require, and how brand IP is used online. Most older franchise agreements were drafted before apps, third-party delivery, and cloud point-of-sale existed. When the contract is silent, every new tool becomes a negotiation — or a dispute. Naming these issues turns ambiguity into enforceable terms.

Why Technology Belongs in the Agreement, Not Just the Manual

Franchisors often try to handle technology entirely through the operations manual,