Overview of Franchise Re-Sales

Picture of Schuyler "Rocky" Reidel

Schuyler "Rocky" Reidel

Schuyler is the founder and managing attorney for Reidel Law Firm.

Illustration of a franchise business with a 'For Sale' sign

Looking to buy an existing franchise? A franchise resale allows you to purchase an established business with its customer base and operational setup. In this overview of franchise re sales, we delve into the key benefits, potential hurdles, and steps involved in this process, guiding you through what to expect.

Key Takeaways

  • Purchasing an existing franchise offers notable advantages such as immediate revenue generation, an established customer base, and an inherited trained staff, making it a viable option for aspiring entrepreneurs.

  • Key challenges in franchise resales include finding qualified buyers who meet the franchisor’s criteria, accurately valuing intangible assets like brand reputation, and addressing potential issues like franchisor churning.

  • A structured approach to buying a franchise resale involves initial research, thorough due diligence, securing appropriate financing, and understanding legal considerations to ensure a seamless transition and successful ownership.

Understanding Franchise Resales

Illustration of a franchise business with a 'For Sale' sign

A franchise resale occurs when an existing franchise business is put up for sale by its current owner, often involving selling franchises. This presents a unique opportunity for aspiring entrepreneurs to purchase the franchise directly from the owner, often within a well-known franchise company. This process offers the following advantages:

  • Autonomy and income advantages of a franchise

  • Much of the initial groundwork is already completed

  • Access to an established business with its infrastructure, customer base, and market presence intact

The franchise resale process involves several key players, including franchise owners, prospective franchisees, and often business brokers. Business brokers facilitate the sale, helping match sellers with qualified buyers and ensuring a smooth transaction. A deep understanding of these dynamics is key to a successful sale, regardless of whether you’re buying or selling a franchise.

Advantages of Purchasing an Existing Franchise

Illustration of a successful franchise owner with staff and customers

There are numerous advantages to purchasing an existing franchise, making it a viable option for those looking to own a business. One of the most significant benefits is immediate revenue generation. Unlike starting a new franchise, where building a customer base and achieving profitability can take time, buying an existing franchise means you can start earning revenue from day one.

Inheriting a proven business model and brand recognition is another compelling advantage of purchasing an existing franchise. A market-tested brand provides a sense of security and familiarity, which can be invaluable in attracting and retaining customers. Additionally, inheriting trained staff who are already familiar with the business operations means you can hit the ground running without the steep learning curve often associated with new ventures.

Moreover, franchise resales offer the benefit of an existing business with a customer base. Established businesses come with loyal customers who already trust the brand and its products or services. This built-in customer base can significantly reduce the time and effort needed to achieve business growth and profitability.

Potential Challenges in Franchise Resales

Despite the compelling benefits of franchise resales, it’s important to consider the potential challenges as well. One of the primary hurdles is finding qualified buyers who meet the franchisor’s criteria. The franchisor must ensure that the new owner is capable of maintaining the brand’s standards and operational excellence. This can sometimes limit the pool of potential buyers, making it a more selective process.

Another significant challenge is accurately valuing intangible assets like brand reputation and customer loyalty. These elements are crucial to the business’s success but can be difficult to quantify. Additionally, issues such as franchisor churning, where franchisors prematurely end franchise agreements to repeatedly resell the same business, can complicate the resale process. Overcoming these challenges requires careful planning, transparency, and a thorough understanding of the franchise resale landscape.

Steps to Buying a Franchise Resale

Illustration of a person conducting research on available franchises

The process of buying a franchise resale encompasses several crucial steps such as initial research, due diligence, and securing financing. Each of these steps contributes to a seamless transition and successful franchise ownership. By following a structured approach, prospective franchisees can mitigate risks and make informed decisions.

Initial Research

Initial research marks the starting point when buying a franchise resale. This involves exploring available franchises for sale and understanding the franchisor’s mission and reputation. For example, Spherion has a specific process where potential buyers can request more information and receive detailed insights from the Vice President of Franchise Sales & Development. Engaging in such processes helps prospective buyers gain a comprehensive understanding of the franchise business.

Another integral part of initial research is attending discovery days. These events provide potential franchisees with an up-close look at the business operations and an opportunity to hear from key leaders within the organization. Discussing with other franchisees can also offer valuable insights into the franchise’s reputation and operational dynamics. This foundational research is crucial for making an informed decision.

Due Diligence

The due diligence phase is a vital part of the franchise resale process, where a comprehensive assessment of the business’s financial and operational performance is conducted. Prospective buyers need to review financial history, including income statements and balance sheets, to gauge the business’s financial stability. Gathering all relevant documentation, such as financial records, franchise agreements, and operational manuals, can streamline the due diligence process and provide a clearer picture of the business.

Settling outstanding accounts and ensuring no existing defaults before transferring the franchise is also essential. Enlisting professionals with franchise expertise, like franchise attorneys and financial advisors, can make the due diligence process less daunting and more rewarding.

Securing Financing

Thanks to a franchise’s proven history of performance, securing financing for a resale is often less challenging than for a new business. Lenders are typically more willing to provide loans for established businesses with a track record of success. Additionally, exploring seller financing options can be beneficial, as the outgoing franchisee may be willing to offer favorable terms to facilitate the sale.

Creating a comprehensive financial plan, including a detailed sale and purchase agreement and understanding cash flow projections, is crucial for securing the necessary funds. By presenting a solid financial case, prospective buyers can increase their chances of obtaining the required financing and ensuring a smooth transition.

Illustration of a legal document with 'Franchise Agreement' title

Understanding the legal landscape of franchise resales involves:

  1. Understanding the franchise agreement, transfer requirements, and the process of obtaining franchisor approval.

  2. The franchise agreement outlines the terms and conditions that govern the franchise relationship, including any restrictions on transferring ownership.

  3. Franchise agreements typically require the franchisor’s prior written consent for any transfer of ownership.

Transfer fees are another critical legal aspect that needs to be addressed. These fees should be clearly specified in the franchise agreement, and prospective buyers must be prepared to pay them as part of the resale process. Additionally, franchisors may require the new owner to sign a new franchise agreement or consent to the transfer of the existing one.

Employing a franchise attorney to review all legal documents is highly recommended to avoid potential pitfalls. Understanding the Franchise Disclosure Document (FDD) is also crucial, as it contains essential legal information and requirements for the franchise. Proper communication with the franchisor ensures that all statutory requirements are met and that the transfer process proceeds smoothly.

Valuing an Existing Franchise

To accurately determine the worth of an existing franchise, a professional business valuation is necessary. This process often involves hiring a certified business appraiser who can assess various value sources, such as operating businesses and real estate. Accurate valuation is critical for setting a fair asking price and ensuring a successful sale.

Different valuation methods can be employed, depending on the franchise’s characteristics and market conditions. Some common methods include:

  • The income approach, which involves quantifying the present value of future cash flows and discounting them at an appropriate rate for associated risks.

  • The market approach, which determines the fair market value based on comparable public companies and transactions involving similar businesses.

  • A hybrid approach, which considers operational earnings and the sale of inventory.

Working with financial experts ensures that the valuation process is thorough and accurate, providing a solid foundation for negotiations and the eventual sale.

Asset Valuation Methods Comparison – Reidel Law Firm

Asset Valuation Methods Comparison for Texas Businesses

Method Description Pros Cons When to Use
Book Value Method Calculates the company’s total assets minus total liabilities. Simple and straightforward May not reflect true market value or intangible assets For asset-heavy businesses with minimal intangible value
Market Value Method Compares the target business to similar businesses recently sold in Texas. Reflects current market conditions Requires reliable data on comparable sales When there’s ample data on similar business sales in the area
Earnings Multiplier Method Uses a multiple of the business’s earnings (usually EBITDA) to determine value. Considers profitability and growth potential Multiplier can vary widely by industry For businesses with stable earnings history
Discounted Cash Flow (DCF) Method Projects future cash flows and discounts them back to present value. Accounts for future growth and risk Requires accurate long-term projections For businesses with predictable future cash flows
Asset-Based Approach Values a company based on the fair market value of its assets minus liabilities. Useful for asset-heavy businesses May undervalue businesses with significant intangible assets For manufacturing or real estate companies in Texas

Choosing the right valuation method is crucial when buying or selling a business in Texas. Reidel Law Firm specializes in guiding clients through this complex process.

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Transition Strategies for New Franchise Owners

A smooth transition to new franchise ownership necessitates careful planning and the support of the outgoing franchisee. Planning ahead helps avoid surprises and ensures a smooth handover. Training and support from the seller are crucial, with comprehensive training programs covering:

  • Business operations

  • Sales

  • Marketing

  • Technology

For instance, 380 hours of video and in-person training are often provided, along with 168 hours of on-the-job/classroom training after opening.

Updating branding or office procedures, managing staff changes, and ensuring confidence for the opening day are essential transition strategies. Introducing the new owner to the franchisor, employees, suppliers, and customers helps build rapport and trust. Temporarily filling an open position can also provide the new owner with a unique perspective on the operation and help meet current staff.

Marketing Your Franchise Resale

Illustration of a business broker discussing franchise resale with a potential buyer

Attracting qualified buyers for a franchise resale necessitates a comprehensive marketing strategy. Enlisting the services of a qualified business broker or franchise consultant can help market the franchise effectively and identify potential buyers. Developing a marketing plan that includes online platforms and targeted marketing campaigns is crucial for reaching the right audience.

Highlighting the unique selling points of the franchise unit, such as its established brand presence and loyal customer base, can generate significant interest. Maintaining open and transparent communication with prospective buyers builds trust and facilitates smoother negotiations.

Learning from Successful Franchise Resales

Prospective franchisees can gain valuable insights by studying successful franchise resales. Building a strong, committed team is crucial for franchise success. Providing excellent customer service helps maintain a loyal customer base and ensures ongoing business growth.

Embracing technology can streamline operations and enhance the customer experience, making the franchise more competitive and efficient. By studying successful resales, new franchisees can implement proven strategies and set themselves up for long-term success.

Preparing for Future Franchise Opportunities

To prepare for future franchise opportunities, it’s necessary to:

  • Formulate a long-term strategy with clearly defined objectives and growth trajectories

  • Plan for the long term and make strategic decisions

  • Ensure sustained franchise success

Maintaining open channels of communication with the franchisor is crucial for receiving support during the resale process and understanding growth dynamics. A solid strategy and a deep understanding of the brand’s growth dynamics provide a strong foundation for success in the franchise resale industry.

Summary

In conclusion, franchise resales present a unique and valuable opportunity for aspiring entrepreneurs. By purchasing an existing franchise, you can benefit from immediate revenue generation, a proven business model, and an established customer base. While challenges exist, careful planning, thorough research, and professional support can help overcome them.

As you navigate the franchise resale process, remember to value the franchise accurately, understand the legal considerations, and plan your transition strategy meticulously. By learning from successful resales and preparing for future opportunities, you can set yourself up for long-term success in the franchise industry.

Frequently Asked Questions

What is a franchise resale?

A franchise resale is when an existing franchise business is put up for sale by its current owner, allowing aspiring entrepreneurs to purchase the franchise directly from the owner.

What are the advantages of buying an existing franchise?

Buying an existing franchise offers immediate revenue generation, a proven business model, brand recognition, and an established customer base. This can provide a strong foundation for success in your business endeavors.

What challenges might I face when buying a franchise resale?

When buying a franchise resale, you may face challenges such as finding qualified buyers, accurately valuing intangible assets, and potential issues with the franchisor. Be prepared to navigate these obstacles with thorough research and professional guidance.

What steps are involved in buying a franchise resale?

The key steps in buying a franchise resale involve initial research, due diligence, securing financing, and understanding legal considerations. These are essential to make an informed decision.

How can I ensure a smooth transition when buying a franchise resale?

To ensure a smooth transition when buying a franchise resale, plan ahead, receive training and support from the seller, update branding and procedures, and build rapport with stakeholders. This will help streamline the process and facilitate a successful transition.

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